WHAT IS SEARCH ENGINE OPTIMIZATION OR SEO?
Search Engine Optimization, most often referred to as SEO, is a term that describes a multi-faceted approach or strategy that people employ to help their businesses more easily be found on search engines such as Google, Bing, Baidu, Yahoo, etc.
These search engines use changing analytics and factors to determine which websites rank the highest when someone types in keywords into the search bar. Based on the combination of factors, the search engine places the websites in the best order that they believe the customer (the person searching) will gain the best results and information for the subject they are searching for.
SEO is a complex process that also involves optimizing various content on your website, creating valuable backlinks, and many other important aspects based on specific researched keywords related to your products or services that increase your visibility in the search engine with higher search rankings. The most valuable incoming traffic to your website is “Organic” traffic, which is only obtainable by having a strong search presence. Our Search Engine Optimization service helps you build a strong search presence and raises your rankings up to the top of the search results.
SEO services through The Rojas Group include:
- On-Page SEO: We consider all of the items and factors that search engine bots will consider when they crawl through the coding on your website. We place a high priority on the quality of our client’s website design, which always includes the content specific to intended ranking keywords, the site structure and metadata, and the way we write the code for the website.
- Off-Page SEO: In addition to placing a high priority on the on-page factors, we also take into consideration the many off-page elements that need to be optimized in order to gain the highest ranks possible. In our opinion, link-building is probably at the top of the list in our off-page SEO strategies with our clients. Proper link-building means gaining links back to our client’s websites from industry-relevant and high-ranking websites, websites that are highly trafficked, have a strong trust factor and have high domain authority. These types of backlinks not only help with our client’s Search Rankings but also can lead to increased referral traffic from those links.
- Technical SEO: There are several other “technical” factors when it comes to improving your Search Engine Rankings, things like the page load speed (how fast your site loads), uptime and downtime of your server, robots.text files, .htaccess files, and more. Much of this is identified and worked on during the site build, but some of these factors are checked as part of our monthly maintenance services.
- Local SEO: Most of our efforts are geared towards improving your local Search Rankings. This means our efforts are spent mostly on helping you rank locally for your products and services. You may have noticed more search engine results displaying “map packs” when keywords in your industry are searched. These are clusters of local websites that show up on maps and search results when someone is searching for something near them. We specialize in ranking your website on top of local listings as well as organic results. To get your business on top of Google Maps and other local listings, a combination of specific tactics using on-page, off-page, and technical SEO is required.
- Penalty Detection and Removal: Search engines like Google have increased the amount of, and the reasons for, penalties they give to websites. If you’ve noticed a significant drop in website traffic, this could be the reason. All of our Las Vegas SEO tactics follow webmaster guidelines to ensure we don’t cause any penalties, and we have a lot of experience removing existing penalties for our new clients.
- Analytics and Webmaster Tools Monitoring: We constantly monitor your website traffic, ranks, and the data in your webmaster tools accounts. By doing this, we can catch anything either positive or negative that is happening to the account and react right away.
HOW DO SEARCH ENGINES WORK?
Search engines work by crawling hundreds of billions of pages on the internet, using their own web crawlers. These web crawlers are commonly referred to as search engine bots or spiders. A search engine navigates the web by downloading web pages and following links on these pages to discover new pages that have been made available.
From this data, the search engines are able to provide the website pages that best fit what “keywords” are being used in the search and populate them in the order that fits best.
WHAT ARE KEYWORDS?
Keywords are ideas and topics that define what your content is about. In terms of SEO, they’re the words and phrases that searchers enter into search engines, also called “search queries.” If you boil everything on your page — all the images, video, copy, etc. — down to simple words and phrases, those are your primary keywords.
As a website designer and content creator, we want to make sure the keywords on your page are relevant to what people are searching for so they have a better chance of finding your content among the results that will come up when they are searching for your products or services online.
HOW CAN I IMPROVE MY RANKINGS?
Our SEO services are designed to help your website rise in specific keyword search engine results. We research your industry and with your input help determine both the keywords which receive the highest amount of incoming searches, as well as which keywords are most important for you and your business. Our work includes all of the top search engines such as Google, YouTube, Yahoo, and Bing.
Once we determine the best keywords to focus on, we optimize every aspect of your on-page elements, site structure, coding, and technical SEO during your website build, and then focus on link building and other off-page SEO elements. Search Engines will recognize your site for those keywords and place you high in the search rankings where you will receive valuable Organic Traffic.