When you think of the term graphic design, do you think of company logos or artwork that you would find on websites? Maybe you think of the print ads you see in magazines?

While these examples certainly fit under the definition of graphic design, we believe the description really encompasses creating artwork and images that define or support your brand, your mission, or the purpose of the artwork as it is being used.  Whether this is a logo on your website, specific graphics on a page on your website or print ads for a product you are promoting, the creation of the artwork through the design process is an important step in the overall process of building a successful online campaign.  Like only using high-end photography on your website, having professionally designed artwork that truly presents your brand and mission through the graphic design process is equally important.

Most clients at some point will create some or all of these items during their business operations, and it is important that the designs are consistent and the branding clear when creating them; posters, infographics, book covers, product labels, logos, business cards, signs, website layouts, mobile apps, software interfaces—the list goes on.

What is Graphic Design?

According to the American Institute of Graphic Arts (AIGA), graphic design is defined as “the art and practice of planning and projecting ideas and experiences with visual and textual content.” In other terms, the graphic design communicates certain ideas or messages in a visual way. These visuals can be as simple as a business logo, or as complex as page layouts on a website.

“Graphic design takes graphical and textual elements and implements them into multiple types of media,” says designer Alexandros Clufetos, when asked to elaborate on the graphic design definition. “It helps the producer connect with the consumer. It conveys the message of the project, event, campaign or product.”

Graphic design can be used by companies to promote and sell products through advertising, by websites to convey complicated information in a digestible way through infographics, or by businesses to develop an identity through branding, among other things.

At The Rojas Group, our Graphic Design department is lead by Joe Foresman, Vice President of Graphic Designs.  Joe brings more than 20 years of experience in the graphic design world and excels in all areas of Adobe Creative Software, including Photoshop, Illustrator and InDesign, Lightroom, as well as other creative software platforms.

Graphic Design For Social Media

The importance of Social Media in today’s world continues to grow, as more marketing and advertising dollars move into this marketing area for most companies.  The days of spending money on print and radio advertising continue to dwindle, and while those platforms still have value, the market for customers continues to grow substantially on social platforms.

The keys to a successful social media campaign lie in the content creation and within that is both the subject matter and how it is presented.  For example, if your social posts lack interesting subject matter, or lack informative information, the likelihood of engagement or any readership is very low.  In addition, if there are no attention-grabbing images or videos that accompany your posts, you may lose potential engagement because your fans and followers did not notice or catch your post among the many others you are competing with.

Because the world of social media has become so competitive, and the social feeds are filled with advertising, it is extremely important to stand out among the others with eye-catching social graphics, as well as high-quality photography and videography.

We work with our clients to capture their brand and specific promotions or events to initiate excitement, draw attention and create urgency upon their followers to act fast, and incorporate these social graphic designs in their advertising programs when they are promoting events and growing their fan base and follower counts.