When you are seeking a full-service and all-encompassing podcasting company in Las Vegas, one that provides every part of the process, consider The Rojas Group.
Podcasting is becoming the fastest marketing tool for companies seeking to create their own content and share it to a wider audience with a further reach using audio digital files. Podcasts are typically downloadable for free, but can often be fee-based.
A podcast is basically a conversation recorded on digital audio files that a user can download to a personal device for easy listening. The podcast typically has a main theme, such as music, travel, golf, wine, etc. Streaming applications and podcasting services such as Apple, Google, Spotify, Stitcher, Audible, PodBean, and others provide a convenient and integrated way to manage a personal consumption queue across many podcast sources and playback devices.
A podcast series usually features one or more recurring hosts engaged in a discussion about a particular topic or current event. Discussion and content within a podcast can range from carefully scripted to completely improvised. Podcasts combine elaborate and artistic sound production with thematic concerns ranging from scientific research to slice-of-life journalism. Many podcast series provide an associated website with links and show notes, guest biographies, transcripts, additional resources, commentary, and even a community forum dedicated to discussing the show’s content.
The cost to the consumer is low. While many podcasts are free to download, some are underwritten by corporations or sponsored, with the inclusion of commercial advertisements. In other cases, a podcast could also be a business venture supported by some combination of a paid subscription model, advertising, or product delivered after sale.
There are many benefits associated with the use of podcasting as part of a company’s overall marketing strategies, especially when it comes to education and providing information about services, products, benefits, procedures, and more. If you are a plastic surgeon, for instance, having a podcast that discusses the benefits, pros, and cons, processes and healing times associated with certain procedures can help inform potential patients about your services, while they learn and make decisions in the privacy of their own home or office, at the time of their choosing.
If for example, your business specializes in food and travel reviews, blogging is probably an important part of your marketing. However, the ability to capture your experiences as you move through the wine vineyards in Napa or Tuscany can often be best shared through voice vs the written word, and this is where podcasting comes in.
The Vice President of Podcasting & Photography, Darrell Craig Harris, leads the podcasting service area for The Rojas Group and its clients, along with a host of other clients he manages separately through his own podcasts, which include the highly successful Music Matters, which is closing in on 200,000 downloads. In addition, Darrell also handles other clients’ podcast programs, including Dr. Jeffrey Roth’s Looking Good, Feeling Great, which has over 50,000 downloads and has grown exponentially under Darrell’s direction.
https://podcasts.apple.com/us/
https://podcasts.apple.com/us/
We are a complete turn-key operation. As a podcast client, your pricing includes your studio time, complete with an engineer, all editing of your shows, posting services, and hosting services if requested/desired. Our pricing is discussed in person and based on your show details and format.
