This is a great guest blog, from Jann Chambers, of the UK Web Host Review, regarding the statistics of smartphone usage.
The internet is increasingly mobile!
Globally, more people own a smartphone than ever before. In the UK, the figure has reached the dizzying heights of 82.2% and much of the global rise can be seen in emerging markets like China, Brazil and India.
And if that’s enough motivation to go mobile, here’s three of our top facts:
- People now spend more than half of their total media time on their phones
- More people in the world own a smartphone than a toothbrush
- Over half of social media engagement is from people on a mobile device
What does this mean for your business? Well… people now expect to engage with brands easily and quickly from their phones. And, if they can’t, they’ll go elsewhere and probably trash your reputation and bottom line on their way.
To avoid disaster, you need to know the ‘how, what and why’ of smartphone use. And then adjust your marketing strategy and service offerings to meet peoples needs.
To help you make the right decisions, we’ve searched high and low to find the smartphone statistics businesses should use to drive their strategy this year. And, because we know you’re busy, we’ve put them together in the infographic below.
Embedded from UKWebHostReview
Jann Chambers is the author of this blog, and is a blog and content writer for various websites, including the UK Web Host Review.
Author bio: “Jodie is a Conversion Copywriter, Content Strategist and Optimisation Specialist working with bold B2B SaaS and tech brands. Before founding This Copy Sticks, she spent a decade selling the toughest value proposition around and raised £2 million for charities before her 25th birthday. After 10 years in fundraising, Jodie decided to put her words to work helping tech-mad trailblazers grow their businesses.”