The article below explains why Americans like to use Social Media. The information should help business owners who are currently, or intending to, market their products and services using Social Media platforms. Understanding not only the “Why” but also the “How” will help to create and successful Social Media program . Connections and Follow Up are the key elements in a successful Social Media Campaign. It is not the content you post on the net that brings new business, it is the number of connections you manage in your target market.
PEW INTERNET & AMERICAN LIFE PROJECT
November 15, 2011
Two-thirds of online adults (66%) use social media platforms such as Facebook, Twitter, MySpace or LinkedIn. These internet users say that connections with family members and friends (both new and old) are a primary consideration in their adoption of social media tools. Roughly two thirds of social media users say that staying in touch with current friends and family members is a major reason they use these sites, while half say that connecting with old friends they’ve lost touch with is a major reason behind their use of these technologies.
Other factors play a much smaller role: 14% of users say that connecting around a shared hobby or interest is a major reason they use social media and 9% say that making new friends is equally important. Reading comments by public figures and finding potential romantic partners are cited as major factors by just 5% and 3% of social media users, respectively.
The survey was conducted Apr. 26-May 22, 2011. Read the full report for more information about the degree to which different age and ethnic groups value social media.
See the full report for more details, including differences among age and ethnic groups when it comes to what they value most in social media.
The Rojas Group