Many of the business owners I consult with ask me what the secret is regarding truly capturing customers from their online marketing. If you happen to have read one of my recent blogs on Social Media and the challenges of measuring ROI you may have picked up on the point that most business owners simply do not understand what really “counts” when it comes to consumer development and lead capture with their online campaigns.
I typically use the terms “partial” and “unsuccessful” Social Media campaigns because that is what the majority of new clients I consult with have. A Facebook page (and they don’t really know what to do with it) and possibly a Twitter account (again, the same thing). Not that this is a “put down” on these business owners. I don’t understand most of what they do!
However, it does seem that they do understand the need to be involved with this “movement”; which is promoting their company online through the various and growing number of popular websites. And they deserve credit for making that decision.
However, without the proper understanding of how to create an effective system that will allow you to reach your goals, coupled with a method on how to utilize the system once it has been developed, most businesses will not see the results that they could have achieved had they understood some of the basic principals for success in this area. Thus, a “partial” and “unsuccessful” Social Media campaign.
Social Media sites, such as Facebook, are not the only sites that are important in this system. There are multiple Internet sites (referral, social, directory, blogs, enticements and reviews) that each play a role in helping promote your company’s brand (reaching markets you would have never reached through any other marketing program), while also allowing you to cultivate new prospects and leads for your company.
Our Customized Management System (CMS) is set up specifically for each client, and typically includes over 35+ different Internet sites. The system is all about making “connections” and turning those connections into “relationships”. It is good old fashioned “hand shake” business building, we just take advantage of technology to reach farther and newer markets!
“Why have one or two roads leading from your company out into the vast world of the Internet. Have multiple roads leading to and from home!”
Thomas K. Rojas