Well, not literally. But it is a catchy headline that virtually everyone recognizes.
Taking this “theme” into the business world I wanted to point out that I continually address the same challenges with almost every business owner I consult with. Yesterday I met with four different owners / or managers from four completely different industries, all to discuss Social Media and their company’s future participation in this emerging segment of marketing. The result? The same issues and questions for each of them.
How do I get started? What do I need to do? I have a Facebook page, isn’t that all I need? How will I make this successful for my business (i.e., what is my ROI and how do I “bring in more clients”).
Same questions, and I provided the same answers!
Business owners and managers need more than a Facebook Page, and they need more than a Twitter account. In fact, if they aren’t completely populated on the internet, using multiple sites (directory, referral, social, enticement, blogs) then they certainly will never achieve the results they seek for brand promotion and consumer development (as well as any ongoing improvements in Search Engine Optimization, which is simply a by-product of a successful and populated online network!).
But having your network populated and up and running will not bring in many new clients if “Connection” requests are not generated and relationships established. Think about it, as small business owners we typically develop good relationships with our clients, and often the number of clients for many small business owners totals under 25. That is not a lot but often enough to operate profitably for many companies. Having the ability to generate even just a few new clients that bring in substantial business is certainly worth the effort. Clients tend to lead to more clients as referrals are made. It is important to develop and establish these relationships and the Internet allows introductions to new people, new markets and new opportunities. For larger companies that rely on multiple clients, such as retailers and golf courses, the network provides excellent methods of promoting their brands to a wider audience and “enticing” consumers into their locations for special promotions and savings, as well as introducing new products and inventory!
I know I have said it before in past blogs, but it is worth saying again;
“More roads leading out into the vast world of the Internet means more opportunities to establish new relationships with potential clients.”
Online Consumer Development is ever changing, with new sites that offer new services coming online almost daily! And, it requires a commitment, particularly with your time. But, as business owners it is important to be a part of this new method of developing relationships. We all recognize that this is no passing fad…….
So, let’s all get on board!
Thomas K. Rojas