You may have renewed your wedding vows, and maybe even considered renewing your faith in certain things in life! But, how about your website?
There are many reasons why it is important for you to consider updating our “renewing” your website! Here is a list of things to consider exploring on your current website, which will help you determine what you should do next:
- Review your Google Analytics to see what is currently happening on your website. It is important to know what your traffic sources are, the number of total visitors you are receiving each month to your site, and certainly what percentage of people visiting your website are coming from desktops vs. mobile devices. Examining statistics such as these will help you make better decisions with your online strategies and advertising budgets. If you don’t currently have Google Analytics installed on your website, this is the first thing you should do!
- From this information, you should check the percentage of mobile visitors that land on your website each month. According to the folks at Smart Insights sometime between the end of 2013 and the start of 2014 mobile users surpassed desktop users as far as accessing websites. What this tells us is that more of your customers will be looking at your company on their mobile phone or tablet. So, why is this important to you? If your website is not “responsive”, meaning it adjusts to easily readable columns for someone viewing it on their phone, they will likely drop off right away. You see, having a great user experience is vital to your customer to remain on your website, and hopefully do business with you.
“The implications are clear – if you’re not able to reach your audience through mobile search or display, or you’re not providing a satisfactory mobile experience you will miss out compared to competitors who are.“
3. Your current design is out-of-date. What does that mean really? Well, technology has come a long way, even over the past year. We have completely re-built websites for our clients 2 – 3 years after building their previous one for them simply because the technology works much better, and they are seeking a more competitive design. New “themes” on Word Press for example will tend to offer “responsiveness” as part of their technology. And now you can choose some really cool designs, like Parrallax, where pages scroll differently, or a Flat design, where the styling is different. The nice thing about updating your website is that you can choose “looks and functionality” from other websites that you prefer, and we can match these on your new website.
4. Search Engine Optimization. Today’s newer themes tend to offer a better solution to SEO, with premium plug-ins built in that significantly help in improving your search results. Older websites tend to not offer this, and many of our clients were suffering with challenging Search Results until we built a new website for them.
5. Speed time loading your site. Often times this is a function of how well the service is working in your area. However, if you have strong signal coming into your mobile device and the website pages are loading very slowly, this not only impacts your Search Engine Results, it also leads to poor user experience, and we typically see a large “bounce rate” associated with this problem. New technology and some “tricks of the trade” provided on our end can help with this issue.
In summary, it is important to “know where you stand” with regards to your current website. Knowing the current status of your traffic amounts, sources of traffic and bounce rate, can help you determine to what level of a “makeover” your site needs.
If you need our assistance please contact us at (702) 591-6300, or visit our website: www.trglv.com