Most businesses do not have a solid plan when it comes to setting up and properly managing their Social Media efforts. In fact, most business owners limit their Social Media to sites like Facebook and Twitter. Obvious choices, and for good reasons. However, if you are not truly invested in a system that takes advantage…
The Truth About Social Media Upgrades Social media or profile upgrades offer a wide array of useful services including security and added content-type features. They also offer a greater range of contacting more people or creating larger groups. For those companies who are using social media to promote a product or service, these types of…
Social media sites allow us to connect quickly and stay connected to people and brands faster than ever before, which means we form closer relationships and have quick access to new people and opportunities. Most small businesses know it’s important to use social media, but they often make critical, costly mistakes when setting up their…
When consulting with my clients on their Facebook Page analytics, I usually am asked first about the Fan count. I always ask them why the actual number is the most important issue for them. I believe that having a true understanding of the actual value of each client’s fans is more important. The number of Facebook fans your brand can claim is an important number. However, there are more important issues than the actual number.
The vast majority of the marketing services that are designed to improve a company’s online presence do nothing more than develop a partial social campaign and provide a very small degree of search engine optimization. The fact is “search engine optimization” and “social media campaigns” do absolutely nothing if the business owner does not know…
The best way to encourage customers to “like” you on Facebook is to offer entertaining and engaging content that motivates them to want to be on the inside circle for your business. In an adaptation of the 70/20/10 rules for learning and management, SnapRetail suggests that 70% of the content on your Facebook page be resource material and valuable content posts, 20% be sharing others’ content, and only 10% be store promotion.
